Marshall Pacific Rim Business Forum


Joy Xu                                    Joy Xu

                                    Senior Vice President & Chief Human Resources Officer, Asia Pacific Region


                                    Hong Kong


Since April 2012 Joy has served as SVP & Chief Human Resources Officer, Asia Pacific Region at PepsiCo based in Hong Kong. Her region covers 25 markets of both developing and developed markets from Australia to Pakistan. Her responsibility is to oversee the Human Capital Strategy and Management to build a highly capable, diverse workforce and a purposeful culture anchored around Customer and Partner centricity.

Prior to her move to Asia Pacific Region, Joy was Vice President, Talent Sustainability, Asia, Middle East & Africa sector based in Dubai, UAE from September 2009 to April 2012. She led the leadership development, succession planning, core processes of performance management cycle, talent acquisition system, organization health & capability and culture building for AMEA sector. Earlier Joy was Senior Director & CPO, China Foods Region from June 2006 to August 2009 based in Shanghai, China.

Under her leadership, her organization won various global awards in the areas of strategic HR transformation projects and Diversity & Inclusion initiatives and external recognitions and awards on Diversity, Women Development and Talent Management. China Foods Region was recognized as Shanghai & China’s Top Employers by CRF for three consecutive Years during her team.

Joy is a frequent speaker on Human Resources strategy and management (e.g. CEO Manpower Conference 2013, South East Asia Economist Summit 2014, Hong Kong IHRM). She serves as a member industry HR association and on Remuneration Committees in two strategic business partners for PepsiCo Asia-Pacific.